Church: The Untapped Market

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A SIMPLE SOCIAL MEDIA STRATEGY EVERY CHURCH NEEDS - The Ultimate Social Media Blueprint For Churches

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This is the epitome of simple selling. The opportunity to not only provide ready-to-go packages, but the documentation, color-coded connectivity, and pre-determined cable runs is a huge win-win scenario for the church and the integrator. While it should be simple picking off the low-hanging fruit, very few integrators — even those focused on churches — have addressed this market segment well.

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In fact, there a grand total of two firms — Portable Church Industries and Church on Wheels — that have directly focused on these churches. As thousands of churches are planted each year, with a portion of those in portable scenarios, the opportunity is clear: Address this underserved market with simple, portable systems. Depending upon the company and technology, some manufacturers are in a position to provide portable church kits. Approaching it from another direction, if a manufacturer currently has a strategy for selling their products in the rental and staging and touring markets, they likely can adapt those strategies in order to sell to portable churches.

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This not only endears the church to your brand, it makes volunteer training easier through consistent product menus and operation as their technology needs scale up with their growth and budget. The up-front costs are minimal and the opportunity to re-purpose the videos is immense, with only minor changes needed simple video edits as technology is upgraded.

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Consider how many short, simple videos your company could shoot and publish to help users understand how to maximize your gear! It may surprise you to learn that that a high percentage of portable churches are not started from scratch, but are part of a multi-site strategy of existing churches.

The Untapped Market — Portable Churches – rAVe [PUBS]

Technology is a major factor in these churches and the market is ripe for innovation and focused marketing efforts on the behalf of manufacturers and systems integrators. This is the untapped market — portable churches. Similar to performance venue load in and load out, everything has to be rack mounted in portable road cases. The biggest differences are in scale and connectivity. For the most part, portable churches are small operations relying on the manpower of volunteers willing to arrive two to three hours before service.

Because of this, these systems need to be extremely well designed for optimizing efficiency and connectivity.

The Untapped Market — Portable Churches

The size of these operations is usually limited to about a dozen or so volunteers, so every road case has to be easy for a two-person team to move, unpack and prep. In the professional touring market, the engineers and roadies know their jobs and the gear well. From stage plots to audio matrixes to ringing out the system, these pros have the experience and, often a half day or one day load in to make portable work very, very well.

The constraints on a portable church are both limited by time two- to three-hour prep time is typical and volunteers who work hard and are teachable, but lack years of experience in touring.

Exploring the untapped opportunity of the 'transaction moment'